Privacy Policy

1. Introduction

Welcome to PetFoodIQ. We respect your privacy and are committed to protecting any personal data that you may share with us. This Privacy Policy clearly outlines what information we collect, why we collect it, how we use it, and your rights concerning your data.

2. Information Collection and Use

We may collect and process the following data about you:

• Usage Data: We automatically collect information on how you interact with our website. This includes your IP address, browser type, pages visited, time and date of visits, and the time spent on those pages. This data is used solely for analyzing site traffic and improving user experience.
• Cookies: We use cookies to enhance your browsing experience, remember your preferences, and serve relevant advertisements. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

3. Types of Cookies We Use

Our site uses cookies for the following purposes:

• Essential Cookies: Required for basic site functionality such as language preferences, unit settings, and dark mode. These cannot be disabled.
• Analytics Cookies: Collected via Google Analytics (GA4) and Microsoft Clarity to gather anonymized traffic data including page views, session duration, and usage patterns. Used solely to improve our service.
• Advertising Cookies: Used by Google AdSense to serve personalized advertisements based on your browsing history and interests.

4. Google AdSense and DoubleClick Cookie

We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site.

• Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their prior visits to our site and/or other sites on the Internet.
• These cookies allow Google to display ads based on a user's interests (interest-based advertising).
• Opting Out: Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting the Google Ads Settings page.
• Alternatively, you can opt out of a third-party vendor's use of cookies for interest-based advertising by visiting aboutads.info.

5. Analytics Services

We use the following analytics tools to understand site usage and improve our service:

• Google Analytics 4 (GA4): A web analytics service provided by Google LLC that uses cookies to collect anonymized visitor behavior data. Google Privacy Policy
• Microsoft Clarity: A behavioral analytics tool provided by Microsoft Corporation that collects session recordings and heatmap data. Microsoft Privacy Statement

6. Your Rights (GDPR / CCPA)

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate personal data.
• Right to Erasure: You can request that we delete your personal data under certain conditions.
• Opt Out of Ad Personalization: Visit Google Ads Settings to opt out of personalized advertising.
• California Residents (CCPA): You have the right to opt out of the sale of personal information and to receive non-discriminatory service.

To exercise any of these rights, please contact us via our Contact page.

7. Third-Party Links

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us via our Contact page.